• Senior Content Operation Specialist  |  February 2019 to July 2019 

        Beijing Iqiyi Science & Technology Co., LTD, China

  • Content Operation Specialist  |  December 2014 to March 2018

        Tencent Technology (Beijing) Company Limited, China

I have worked as Variety Shows Content Operation Specialist successively in two major video streaming platforms, Tencent and IQIYI, since 2014. With initiative and excellent ability of systematical management, I played important roles in more than 15 key projects throughout my previous experiences. The key performance indicators of my jobs are page views (PV), unique visitors (UV), video views (VV). Besides, the number of subscribers, creative marketing strategies, maximized the commercial value of content, and innovative plans for improving existed products, etc., are also important criteria.

In the digital era, content is the king. Having experience in video production helps me a lot to be a mature content operation specialist——not only familiar with the process of production but also having abilities to catch highlights of stories. I told or rebuilt stories in different ways to reach, to engage the widest range of audiences by social media, App notifications and ads, etc. Also, to formulate strategies and methodologies for projects, I spent much of time on analyzing daily data and user behaviors, which were conducive to prejudge the trends of video content as well. From my perspective, mastering the relationship between content and audiences is key to maximize the project value and gain word of mouth for platforms in the competitive market.

Experience in Video Content Operation, Operational Plan Creation,  Data Analysis, Users Behavior Analysis, Product Operation, Subscription Service, Live Stream Technology, Cross-Departmental Cooperation, etc.

Personal Characteristics: Problem Solver, Cooperative, Self-motivated, Organized.

HONORS & AWARDS

  • Business Breakthrough Award  |  Tencent Technology, 2017

        Variety Show – The Coming One

  • The Outstanding Employee | Tencent Technology, 2016